Author Archive

Flexcin International, the makers of Flexcin with CM8™ joint inflammation supplement for people and FlexPet with CM8® joint supplement for dogs, has launched a new nationwide FlexPet Shelter Program to help pets have a better chance at getting adopted and open a new revenue source for shelters. »

Can drinking alcohol reduce or even cure your arthritis? The next time you head out to the bar is it possible that you now have reason to consume a few drinks knowing you’ll be doing your arthritis and joint pain some good? Not so fast. While it’s long been rumored that alcohol has a positive effect... »

Have you ever watched a CNN or Fox News Channel report on a small business or entrepreneur talking about his or her company? Readers ask all the time how can I get my small business on CNN? If you’re a regular reader of this blog you’ll know what I’m going to say next: »

Does your small business have something to add to an issue currently being discussed in the news? How about going on a talk radio show to get your message out. There are a lot of great radio talk shows on the air that are constantly looking for guests on a variety of topics, yes,... »

Next time you design a small business promotional flyer for your company use these guidelines to help in your design and promotional efforts. Restaurants, retailers, dentists and many other small businesses can take advantage of promotional flyers since they’re a great way to get the attention of your target audience. »

Most people think a press release is supposed to be about news that is happening at the moment because something is being announced (a new executive at the company, new product launch, how much money the company made). But did you know that a press release can also be used to tell a story... »

There is no science to the timing of email marketing, only footprints and guidelines that have been tested by people and businesses in the past. Plus, email marketing is constantly changing and their strategies may be forced to shift over time. The best day to send marketing emails for one company isn’t always the... »

Today it’s all about the subject line. After all, what’s so great about having a beautiful store if no one ever goes inside? The same can be said about a press release. You may have the most compelling, well-written small business press release. But if the subject line doesn’t capture their attention immediately and... »

The following is a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing. It’s important to use testimonials the right way because it’s definitely frowned upon to use a testimonial in a misleading way. »

We talk about the importance of seasonal holidays and timely angles in the PR Toolkit for Small Business, so each of the following topics are angles that are relevant to April in short term planning. Use these ideas to help generate possible stories for your company you can develop to pitch a reporter during... »